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      <image:caption>TSC Holiday Campaign – Marketing Assets throughout Digital and Social Platform, Curation of Merchandise, Custom Photography and Video Shoot</image:caption>
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      <image:caption>TSC Holiday Campaign – Limited-Edition Advent Calendar Packaging Design</image:caption>
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      <image:caption>TSC Holiday Campaign – Limited-Edition Advent Calendar Packaging Design</image:caption>
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      <image:caption>Herbalife Nutrition Brand Refresh – Tone of Voice and Visual Platform</image:caption>
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    <image:image>
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      <image:caption>Herbalife Nutrition Brand Refresh – Social Assets</image:caption>
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    <image:image>
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      <image:caption>Herbalife Nutrition Brand Refresh – Product Catalog</image:caption>
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    <image:image>
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      <image:caption>Herbalife Nutrition Brand Refresh – Education and Empowerment</image:caption>
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      <image:caption>Herbalife Nutrition Brand Refresh – Carrying the Brand through CSR Initiatives</image:caption>
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      <image:caption>Herbalife Nutrition Brand Refresh – Reflecting Brand Presence in Facilities</image:caption>
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      <image:caption>Herbalife Nutrition Brand Refresh – Global Asset Development</image:caption>
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    <image:image>
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      <image:caption>Herbalife Nutrition Brand Refresh – Planning the Photography Shoot</image:caption>
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    <loc>https://www.helenayoon.com/portfolio/vqa-brand-communication</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
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      <image:title>Portfolio - VQA</image:title>
      <image:caption>VQA Brand Communication Platform</image:caption>
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      <image:title>Portfolio - VQA</image:title>
      <image:caption>VQA Pandemic-Era Social Campaign – Embrace the Taste of Home</image:caption>
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      <image:caption>VQA Brand Communication Moodboard</image:caption>
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      <image:caption>VQA Pandemic-Era Social Campaign – Embrace the Taste of Home</image:caption>
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      <image:caption>VQA Brand Campaign Idea</image:caption>
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      <image:caption>VQA Pandemic-Era Social Campaign – Embrace the Taste of Home</image:caption>
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    <image:image>
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      <image:title>Portfolio - VQA</image:title>
      <image:caption>VQA Pandemic-Era Social Campaign – Embrace the Taste of Home</image:caption>
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    <loc>https://www.helenayoon.com/portfolio/magic-of-osito-bimbo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
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      <image:caption>Magic of Osito Bimbo – Empathy Through Expression</image:caption>
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      <image:title>Portfolio - Osito Bimbo</image:title>
      <image:caption>Magic of Osito Bimbo – Guideline</image:caption>
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      <image:title>Portfolio - Osito Bimbo</image:title>
      <image:caption>Magic of Osito Bimbo – Guideline</image:caption>
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      <image:caption>Magic of Osito Bimbo – OOH Presence</image:caption>
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      <image:caption>Magic of Osito Bimbo – Corporate ESG Ambassador</image:caption>
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      <image:title>Portfolio - Osito Bimbo</image:title>
      <image:caption>Magic of Osito Bimbo – Corporate Partnership Guideline</image:caption>
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      <image:caption>Magic of Osito Bimbo – Osito Emoji</image:caption>
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    <image:image>
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      <image:title>Portfolio - Osito Bimbo</image:title>
      <image:caption>Magic of Osito Bimbo – Branded Merchadising Ideas and Guidelines</image:caption>
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    <lastmod>2025-08-05</lastmod>
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      <image:caption>Ungava Rebranding Packaging Design</image:caption>
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      <image:caption>Ungava Rebranding Packaging Design</image:caption>
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      <image:caption>Ungava Brand Communication – OOH</image:caption>
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      <image:caption>Ungava Brand Communication – OOH</image:caption>
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      <image:caption>Ungava Brand Communication – OOH</image:caption>
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      <image:caption>Ungava Brand Communication – OOH</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/ba303351-065f-4d73-a411-469a5ebfbc37/MarthaStewart_2.jpg</image:loc>
      <image:title>Portfolio - Martha Stewart</image:title>
      <image:caption>Martha Stewart Masterbrand Packaging Design System</image:caption>
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    <image:image>
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      <image:title>Portfolio - Martha Stewart</image:title>
      <image:caption>Martha Stewart Masterbrand Brand Guideline</image:caption>
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      <image:caption>Martha Stewart Masterbrand Brand Guideline</image:caption>
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      <image:caption>Martha Stewart Masterbrand Design Systems</image:caption>
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      <image:caption>Martha Stewart Masterbrand Asset Curation</image:caption>
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      <image:caption>Martha Stewart Masterbrand Endorsement Strategy</image:caption>
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      <image:caption>Martha Stewart Masterbrand Brand Partnership</image:caption>
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      <image:caption>Martha Stewart Masterbrand Brand Partnership</image:caption>
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    <loc>https://www.helenayoon.com/portfolio/intimately-you</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/751698ed-9373-4474-9bfb-4b9b7d35502a/IntimatelyYou_2.jpg</image:loc>
      <image:title>Portfolio - Intimately You</image:title>
      <image:caption>Intimately You Brand Creative Territory</image:caption>
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      <image:caption>Intimately You on TSC Channel as a Destination TV Show</image:caption>
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      <image:caption>Intimately You Website Landing Page and E-Commerce Assets</image:caption>
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      <image:caption>Intimately You Educational Content</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/b4bae812-3289-4a88-9edd-758e1e718c59/IntimatelyYou_7.jpg</image:loc>
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      <image:caption>Intimately You Content Development</image:caption>
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      <image:caption>Intimately You Visual Asset Development</image:caption>
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      <image:title>Portfolio - Intimately You</image:title>
      <image:caption>Intimately You Social Content Planning and Creation</image:caption>
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      <image:title>Portfolio - Intimately You</image:title>
      <image:caption>Intimately You Social Content Planning and Creation</image:caption>
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    <loc>https://www.helenayoon.com/portfolio/kashi-joi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
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      <image:caption>Kashi Joi Brand Strategy, Naming and Identity</image:caption>
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      <image:caption>Kashi Joi Strategic Foundation</image:caption>
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      <image:caption>Kashi Joi Packaging Design</image:caption>
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      <image:caption>Kashi Joi Sales Pack</image:caption>
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      <image:caption>Kashi Joi Website Design and Visual Asset Creation</image:caption>
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      <image:caption>Kashi Joi National Sales Conference and Toolkit</image:caption>
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      <image:caption>Kashi Joi Brand Communication</image:caption>
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    <loc>https://www.helenayoon.com/portfolio/kelloggs-corn-flakes-cny</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
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      <image:caption>Kellogg’s Corn Flakes CNY Packaging: Year of the Rooster</image:caption>
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    <image:image>
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      <image:caption>Kellogg’s Corn Flakes CNY Packaging: Year of the Rooster – 360 Pack Experience</image:caption>
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      <image:title>Portfolio - Corn Flakes</image:title>
      <image:caption>Kellogg’s Corn Flakes CNY Packaging: Year of the Rooster Instore Experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/f31683dd-e80f-4cdd-a7f4-6b603f55555f/KelloggCNY_5.jpg</image:loc>
      <image:title>Portfolio - Corn Flakes</image:title>
      <image:caption>Kellogg’s Corn Flakes CNY Packaging: Year of the Rooster – Exploring the Cultural Cues</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/698c8a7a-70c4-4a43-bbfe-8562e947914b/KelloggCNY_6.jpg</image:loc>
      <image:title>Portfolio - Corn Flakes</image:title>
      <image:caption>Kellogg’s Corn Flakes CNY Packaging: Year of the Rooster – Studying the Target Consumers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/d840f83c-c90d-4e54-8156-98545c65e826/KelloggCNY_7.jpg</image:loc>
      <image:title>Portfolio - Corn Flakes</image:title>
      <image:caption>Kellogg’s Corn Flakes CNY Packaging: Year of the Rooster – Exploring Design Ideas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/612bec76-10e8-4743-83cf-71bd80119757/KelloggCNY_8.jpg</image:loc>
      <image:title>Portfolio - Corn Flakes</image:title>
      <image:caption>Kellogg’s Corn Flakes CNY Packaging: Year of the Rooster – Exploring Design Ideas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/d25fd33b-3552-4904-81db-6d798118a542/KelloggCNY_9.jpg</image:loc>
      <image:title>Portfolio - Corn Flakes</image:title>
      <image:caption>Kellogg’s Corn Flakes CNY Packaging: Year of the Rooster – Featured in Various Media</image:caption>
    </image:image>
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    <loc>https://www.helenayoon.com/portfolio/kingsway-finest-meats-brand-design-communication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/62e6bb56-ada8-45d4-99d1-ce38d94dbc36/Kingsway_10.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/84f54f6d-89d3-4e35-96d7-9756f636f9b8/Kingsway_2.jpg</image:loc>
      <image:title>Portfolio - Kingsway Wagyu</image:title>
      <image:caption>Kingsway Finest Meats: Brand Strategy and Identity Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/0c1a689c-f1f5-4ad9-9ed5-e87204cd124c/Kingsway_3.jpg</image:loc>
      <image:title>Portfolio - Kingsway Wagyu</image:title>
      <image:caption>Kingsway Finest Meats: Brand Story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/f6ba44ae-b7c5-40f4-a3ad-4bc8770304f8/Kingsway_4.jpg</image:loc>
      <image:title>Portfolio - Kingsway Wagyu</image:title>
      <image:caption>Kingsway Finest Meats: Custom Illustration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/46b288d6-4bd2-438d-a87d-5a5a35ee55f7/Kingsway_5.jpg</image:loc>
      <image:title>Portfolio - Kingsway Wagyu</image:title>
      <image:caption>Kingsway Finest Meats: Packaging Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/8e42878d-13be-4a47-8bd5-7af26807cb5e/Kingsway_6.jpg</image:loc>
      <image:title>Portfolio - Kingsway Wagyu</image:title>
      <image:caption>Kingsway Finest Meats: Packaging Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/1f1c8535-d380-4764-a965-ead53b1eec2d/Kingsway_7.jpg</image:loc>
      <image:title>Portfolio - Kingsway Wagyu</image:title>
      <image:caption>Kingsway Finest Meats: Website Design and Communications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/b236e6e9-642a-4f0f-a058-1bb1afe2f348/Kingsway_8.jpg</image:loc>
      <image:title>Portfolio - Kingsway Wagyu</image:title>
      <image:caption>Kingsway Finest Meats: Social Media Assets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/e80c7dc1-86ad-4958-ae40-e8d38db4cf5a/Kingsway_9.jpg</image:loc>
      <image:title>Portfolio - Kingsway Wagyu</image:title>
      <image:caption>Kingsway Finest Meats: Usage Education</image:caption>
    </image:image>
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    <loc>https://www.helenayoon.com/portfolio/hersheys-pot-of-gold</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/1dea8d14-2bd7-4f7f-9fb0-19b819adfccd/HSY_POG_2.gif</image:loc>
      <image:title>Portfolio - Pot of Gold</image:title>
      <image:caption>Hershey’s Pot of Gold: Brand Identity Refresh – Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/637efa87-1447-4713-afeb-41ae729bab00/HSY_POG_3.jpg</image:loc>
      <image:title>Portfolio - Pot of Gold</image:title>
      <image:caption>Hershey’s Pot of Gold: Brand Packaging Redesign – Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/df0d4fb2-78e4-446d-954d-830835badeac/HSY_POG_4.gif</image:loc>
      <image:title>Portfolio - Pot of Gold</image:title>
      <image:caption>Hershey’s Pot of Gold: Brand Identity Refresh – USA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/6c080a07-2bcd-4414-bed8-e79c3ae53a2d/HSY_POG_5.jpg</image:loc>
      <image:title>Portfolio - Pot of Gold</image:title>
      <image:caption>Hershey’s Pot of Gold: Packaging Redesign – USA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/17e44138-5db7-472d-8253-dde86984d051/HSY_POG_6.jpg</image:loc>
      <image:title>Portfolio - Pot of Gold</image:title>
      <image:caption>Hershey’s Pot of Gold: Packaging Redesign – USA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/51f5037b-ec30-4a9e-b440-bbb7ce8ac1d0/HSY_POG_7.jpg</image:loc>
      <image:title>Portfolio - Pot of Gold</image:title>
      <image:caption>Hershey’s Pot of Gold: Brand Refresh Moodboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/35c9eaca-c405-4c73-a572-af2c27a2ef1c/HSY_POG_8.jpg</image:loc>
      <image:title>Portfolio - Pot of Gold</image:title>
      <image:caption>Hershey’s Pot of Gold: Brand Refresh Concepts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/12d1eef6-5061-4113-8fcc-b590a5539885/HSY_POG_9.jpg</image:loc>
      <image:title>Portfolio - Pot of Gold</image:title>
      <image:caption>Hershey’s Pot of Gold: Brand Refresh Before and After</image:caption>
    </image:image>
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    <loc>https://www.helenayoon.com/portfolio/wphc-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/2b572907-2b6f-4326-a47c-a5334e8cfad3/WPHC_3.jpg</image:loc>
      <image:title>Portfolio - WPHC</image:title>
      <image:caption>WPHC Campaign Development</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/aa7ad20b-8103-492e-aa64-28ead6bec4b4/WPHC_4.jpg</image:loc>
      <image:title>Portfolio - WPHC</image:title>
      <image:caption>WPHC Campaign Social Carousel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/00a7d4d6-4a30-44f6-ab7b-949afb31cf69/WPHC_5.jpg</image:loc>
      <image:title>Portfolio - WPHC</image:title>
      <image:caption>WPHC Campaign Development Digital Ads on Sportsnet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/de88d25b-0a5a-4473-98fd-b9bd9c2eca08/WPHC_6.jpg</image:loc>
      <image:title>Portfolio - WPHC</image:title>
      <image:caption>WPHC Campaign Custom Photo/Video Shoot and Digital Asset Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/e893c8d9-ac01-4a8c-b4cd-5b8bf4f4161b/WPHC_7.jpg</image:loc>
      <image:title>Portfolio - WPHC</image:title>
      <image:caption>WPHC Campaign Custom Photo/Video Shoot and Digital Asset Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/7162d995-94dc-4aea-8db0-22b5bbb2d5b5/WPHC_8.jpg</image:loc>
      <image:title>Portfolio - WPHC</image:title>
      <image:caption>WPHC Campaign Custom Photo/Video Shoot and Digital Asset Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/7f2f91d0-d92f-4021-9537-c81217c8371c/WPHC_10.jpg</image:loc>
      <image:title>Portfolio - WPHC</image:title>
      <image:caption>WPHC Campaign Custom Photo/Video Shoot and Digital Asset Development</image:caption>
    </image:image>
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  <url>
    <loc>https://www.helenayoon.com/portfolio/stylematters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/bdcee174-2fa6-435f-a6f1-55d4b1fb5eed/StyleMatters_2.jpg</image:loc>
      <image:title>Portfolio - Style Matters</image:title>
      <image:caption>Style Matters with Jeanne Beker Identity System</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/be9403c3-3eee-4c61-9534-549ae6d2d4c1/StyleMatters_3.jpg</image:loc>
      <image:title>Portfolio - Style Matters</image:title>
      <image:caption>Style Matters with Jeanne Beker Identity System</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/5e61bbc5-531e-4acf-bb44-8220ae582e6f/StyleMatters_4.jpg</image:loc>
      <image:title>Portfolio - Style Matters</image:title>
      <image:caption>Style Matters with Jeanne Beker Identity System</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/250c9ab7-9b94-4d7f-88bf-ba31a8b7132c/StyleMatters_5.jpg</image:loc>
      <image:title>Portfolio - Style Matters</image:title>
      <image:caption>Style Matters with Jeanne Beker Identity System</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/bfd7badd-05cc-4b71-ab70-3fbb2bd8ad5e/StyleMatters_6.jpg</image:loc>
      <image:title>Portfolio - Style Matters</image:title>
      <image:caption>Style Matters with Jeanne Beker Identity System</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/2dbc298e-8295-4ff8-a230-7d5f6b1d16eb/StyleMatters_7.jpg</image:loc>
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      <image:caption>Style Matters with Jeanne Beker Identity System</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/3c5847a6-7e4a-47e0-b423-13ac605d9893/StyleMatters_8.jpg</image:loc>
      <image:title>Portfolio - Style Matters</image:title>
      <image:caption>Style Matters with Jeanne Beker E-Commerce Landing Page</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/a729ee97-22e6-4ab1-86f4-942c5fe4758d/StyleMatters_9.jpg</image:loc>
      <image:title>Portfolio - Style Matters</image:title>
      <image:caption>Style Matters with Jeanne Beker Identity System and Asset Development</image:caption>
    </image:image>
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  <url>
    <loc>https://www.helenayoon.com/portfolio/tsc-evera-diamond</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/375a5873-e928-4a9d-b3b3-101ab40354e9/Evera_3.jpg</image:loc>
      <image:title>Portfolio - Evera Diamond</image:title>
      <image:caption>Evera Lab-Grown Diamond Brand Launch</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/b82ab2cb-724b-4578-8651-bf96aa64cc15/Evera_4.jpg</image:loc>
      <image:title>Portfolio - Evera Diamond</image:title>
      <image:caption>Evera Lab-Grown Diamond Brand Launch Web Landing Page</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/bd4e8998-1202-49aa-a067-7cde83e891d6/Evera_5.jpg</image:loc>
      <image:title>Portfolio - Evera Diamond</image:title>
      <image:caption>Evera Lab-Grown Diamond Brand Launch Asset Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/37fd1aa1-c996-4e77-b850-7bc7a21eb70f/Evera_6.jpg</image:loc>
      <image:title>Portfolio - Evera Diamond</image:title>
      <image:caption>Evera Lab-Grown Diamond Brand Launch Social Contents</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/eb145e48-2829-4b0f-8f6c-f0786f4fda4b/Evera_7.jpg</image:loc>
      <image:title>Portfolio - Evera Diamond</image:title>
      <image:caption>Evera Lab-Grown Diamond Brand Launch Promotion</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/7a2b2553-13ab-4470-892b-4a1bcb4f8dec/Evera_8.jpg</image:loc>
      <image:title>Portfolio - Evera Diamond</image:title>
      <image:caption>Evera Lab-Grown Diamond Brand Story</image:caption>
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    <loc>https://www.helenayoon.com/portfolio/cr7-driveyourdestiny</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/112044d8-6334-4dfc-9304-88e1a8347d93/CR7_3.jpg</image:loc>
      <image:title>Portfolio - CR7 Drive</image:title>
      <image:caption>CR7 Drive Global Launch Website Landing Page</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/e592e56a-8406-4ce7-a775-c0ecba0bfc64/CR7_4.jpg</image:loc>
      <image:title>Portfolio - CR7 Drive</image:title>
      <image:caption>CR7 Drive Global Launch Product Portfolio and Brand Book</image:caption>
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    <image:image>
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      <image:title>Portfolio - CR7 Drive</image:title>
      <image:caption>CR7 Drive Global Launch Sport Magazine</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/7ffeb423-0010-4e62-baff-3b72d90ebc5f/CR7_6.jpg</image:loc>
      <image:title>Portfolio - CR7 Drive</image:title>
      <image:caption>CR7 Drive Global Launch Asset Development</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/2fc6d4fe-6b31-4204-a096-e370f162e0ad/CR7_7.jpg</image:loc>
      <image:title>Portfolio - CR7 Drive</image:title>
      <image:caption>CR7 Drive Global Launch at the Herbalife President's Summit</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/c8113e61-0b2a-4be8-913a-ad6137fa6dbf/CR7_8.jpg</image:loc>
      <image:title>Portfolio - CR7 Drive</image:title>
      <image:caption>CR7 Drive Global Launch Photography Shoot</image:caption>
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    <image:image>
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      <image:title>Portfolio - CR7 Drive</image:title>
      <image:caption>CR7 Drive Global Launch – Behind the Scene of Campaign Creation</image:caption>
    </image:image>
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  <url>
    <loc>https://www.helenayoon.com/portfolio/biok-brand-refresh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/176eae8e-45f0-491a-8eeb-a7720ae56b00/BioK_2.jpg</image:loc>
      <image:title>Portfolio - Bio-K+</image:title>
      <image:caption>Bio-K+ Brand Refresh Product Packaging</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/ba2aacba-aded-4fdf-aaca-64a58105c6bb/BioK_3.jpg</image:loc>
      <image:title>Portfolio - Bio-K+</image:title>
      <image:caption>Bio-K+ Brand Refresh Product Packaging</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6834cba9bdc5fe6d85283c23/2a2a7d25-e9e0-401c-b7fb-768cd8e49702/BioK_4.jpg</image:loc>
      <image:title>Portfolio - Bio-K+</image:title>
      <image:caption>Bio-K+ Brand Refresh Website Landing Page</image:caption>
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    <image:image>
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      <image:caption>Bio-K+ Brand Refresh B2B Communication</image:caption>
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    <image:image>
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      <image:title>Portfolio - Bio-K+</image:title>
      <image:caption>Bio-K+ Brand Refresh Social Campaign to Health Care Practitioners</image:caption>
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      <image:caption>TSC Spring Fashion Website Landing Page and The Kit Partnership</image:caption>
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    <image:image>
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      <image:title>Portfolio - Spring Fashion</image:title>
      <image:caption>TSC Spring Fashion The Kit Partnership</image:caption>
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      <image:caption>TSC Spring Fashion Live Shopping on Social Media</image:caption>
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      <image:caption>TSC Spring Fashion Advertorial at The Kit</image:caption>
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      <image:caption>TSC Spring Fashion Asset Development Featuring Canadian Fashion</image:caption>
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      <image:title>Portfolio - Spring Fashion</image:title>
      <image:caption>TSC Spring Fashion Asset Development Featuring Canadian Fashion</image:caption>
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      <image:title>Portfolio - Spring Fashion</image:title>
      <image:caption>TSC Spring Fashion Asset Development Featuring Canadian Fashion</image:caption>
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