Building brands that make a bold statement and meaningful impact

Hands-on brand strategy and creative consultation for purpose-led brands.

You want your brand to be a lot of things. Thoughtful. Impactful. And let’s not forget. Profitable.

CAN YOU RELATE? 

But cutting through the noise? Not so easy these days. Unless you’re ready to play a new game.

For your brand to survive and thrive, you need a strategic and distinctive edge.

And deep down, you know you need it in place well before your designers, copywriters, or any other team members jump on the project, because without it, everyone’s just guessing.

Tailored Services,
Built Around Your Brand.

Brand strategy and audience segmentation that uncover insights, unlock growth, and create space for future innovation and meaningful brand evolution.

Brand Strategy

I’ll help you capture the strategic elements every brand needs to stand on solid ground. Without this stage, you risk building a brand that’s scattered, misaligned, or easily lost in a competitive field.

Brand identity, packaging system, custom illustrations, and social assets that engage consumers, spark curiosity, and build lasting brand loyalty.

 Brand Creative 

From brand identity systems to packaging rollouts to 360-integrated campaigns (and more), I’ll direct all the creative development and asset development to create a powerful and cohesive brand presence.

Brand experience is the sum of every sensory and emotional interaction—from events and partnerships to environments, scents, sounds, and the overall vibe a brand evokes.

Brand Experience 

A cohesive brand is a memorable one. I’ll work with you and your team to ensure yours looks, feels, and behaves consistently—so your audience always knows who you are, wherever they meet you.

Hi, I’m Helena. 

STRATEGIC PARTNER. 
GLOBAL TRAVEL LOVER.
LOCAL COFFEE SHOP ENTHUSIAST.

Helena Yoon, Brand strategy and creative consultant with 20+ years of experience

I help agencies, marketing leaders, and entrepreneurs build brands that do more than just “look good.” They have a strong mission, a unique voice, and a clear strategy for staying relevant as times change.

Over my 20+ years in branding and creative direction, I’ve supported businesses of all sizes—from scrappy start-ups to Fortune 500s. Every project starts by asking the right questions, challenging assumptions, and immersing myself in my client’s world. One brand at a time.

You’re in the right place if: 

You’re a branding or creative agency owner or exec, and you want a senior-level strategic leader to step in to support your high-level projects or pitches. Someone who’s been on both the client and agency side and will “get it” right away.  

You’re an established small or mid-sized company needing a brand refresh to stay relevant. You don’t want to hire an over-priced or ego-driven agency, but you also don’t have a robust enough internal team to handle the job. 

You’re a new entrepreneur or start-up, and you understand the importance of a strong brand foundation from the get-go. You’re looking for an expert who can help you create a brand that’s strategic, distinctive, and built to grow with your business.   

Open lined notebook with white pen on colorful background, with closed yellow and red notebooks nearby and a black smartphone.

NOT SURE WHAT YOU NEED OR WHERE TO START?

A quick call can fix that.

Before we unpack your brand’s unique challenges and opportunities,

Let’s hop on a free 30-minute call. It’s the best way to see if the fit feels right and to discover your next best move.