Hands-on brand strategy and creative guidance, when and where you need it most.

No matter where you are in your brand journey, I offer practical, personalized support to help you move forward with clarity and confidence. Whether you need to sharpen your strategy or refine your creative direction, I’ll meet you where you are—with insight, ideas, and hands-on guidance to bring your vision to life. Let’s talk!

Hand drawing a food package design sketch on paper with black pen, including text about protein content, a graphic of a protein bar, and color-coded labels for protein, nourish, and crisps, surrounded by three black markers.

HEY, PURPOSE-LED BRAND OWNER.

Do any of these hit home? 

A pink sphere, blue triangle, and beige cube are stacked in a balanced arrangement against a pastel pink and orange background.

 1. Your brand is excited for a
fresh, new identity.

Your brand’s purpose, positioning, and overall image feel blurry. This makes it hard for you to know how to market it. Meanwhile, your target audience is scratching its head, wondering if you're truly the right brand for them. It’s time to change things up!

Colorful geometric blocks and spheres arranged on a pastel background.

2. Your brand could benefit
from a stronger foundation.

You were eager to get your brand out into the world—fast—and skipped the critical strategy phase. Now, things feel scattered and your brand presence looks disjointed across the board. It’s time to build a solid foundation to reinvigorate growth. STAT.

Colorful wooden building blocks arranged to resemble a small house or structure with arches and towers, set against a pastel background.

3. Your brand is ready to
evolve for greater impact.

You’ve got a loyal audience and strong reputation, but your established brand has struggled to evolve. You need a new strategy to refresh, refine, and reignite your voice to help you connect with broader or younger audiences and stay relevant.  

I’m Helena, your brand builder.

I diagnose brand challenges and craft strategic solutions that bring brands to life in a clear and meaningful way.

Computer screen displaying a graphic about the Kashi brand, with words like nourishing, authentic, nutritious, and natural arranged in a circular pattern on a wood-textured background.

Brand Strategy

I’ll help you capture the strategic elements to stand on solid ground. Without this stage, you run the risk of building a brand that’s scattered, unaligned, or easily forgotten. 

A laptop on a white wooden desk displays a website for Kashi Joi, featuring fresh figs, raspberries, and nut energy bars, with the headline 'Your moment of Kashi Joi* awaits.' There are two white cups of coffee and a small potted plant on the desk.

 Brand Creative 

From brand identity systems to packaging rollouts to integrated campaigns (and more), I’ll guide all the creative assets you need to create a powerful presence.   

Collage of images from a food event. The top left shows a conference stage with a large screen displaying logos for 'CHEW' and 'Kashi joi,' with an audience seated. The top right features a man in a suit speaking into a microphone on stage with a similar logo background. The bottom left captures a man eating a snack. The bottom middle showcases various chocolate-covered granola bars. The bottom right depicts two women at a table examining and writing about snack bars, with a plate of assorted granola bars in focus.

Brand Experience 

A cohesive brand is a memorable brand. I’ll partner with you and/or  your creative team to ensure your brand looks, feels, and acts the same way across every touch point. 

INDUSTRIES I PROUDLY SERVE:

Social Sector | Lifestyle | Fashion | Beauty | Food & Beverage | Health & Wellness | Travel | D2C | Retail 

DEPENDING ON YOUR UNIQUE NEEDS, 

Your brand package may include a custom mix of the following:

✔ Standout brand positioning and strategic direction.  

✔ Brand mission, vision, and values development. 

✔ Visual identity systems, including logos, colour palettes, font pairings, and more. 

✔ Verbal identity systems, including tone of voice, messaging pillars, storytelling prompts, and more. 

✔ Creative & experiential assets for print, digital, social media, events, and more. 

✔ Full-scale campaign development & deployment, from concept to completion. 

✔ On-site or off-site direction for brand photoshoots, video productions, and post-production. 

✔ Brand guidelines and other application needs — let’s chat about what you need!

Since no two clients or projects are the same, packages are custom-quoted to meet you where you’re at. 

FAQs

  • I partner with purpose-led companies and founders who want to make an impact. I also work with creative agencies and small and medium-sized businesses that are looking to build a strong brand or build a foundation for future expansion. I step in and offer senior-level brand strategy and creative consultation, so they can build more memorable and profitable brands. 

  • Not at all; I’ve worked with both! If your brand is new, you’re at the perfect stage to create a strong strategic foundation. One that will adapt alongside you and your evolving business. But well-established brands also need support, especially if they’ve become outdated or no longer resonate with their audience. 

  • I’ve worked in branding, design, and creative direction for over 20 years, serving companies of all sizes, all around the world. Some of my clients have included Kellogg’s, Unilever, Kraft Heinz, Tim Hortons, Walmart, Rogers Sports & Media, TSC (Today’s Shopping Choice), The United Way, and many more. Feel free to browse my Portfolio page to see a quick snapshot of my work. 

  • I have a roster of trusted industry partners that I regularly bring in for larger projects. Think copywriters, designers, videographers, photographers, and other experts. This allows me to serve you in a greater capacity, while still maintaining creative oversight and ensuring everything aligns with your brand vision.  

  • That’s great! You can contact me to book a complimentary, no-pressure call with me. I look forward to speaking with you! 

Capturing over 20 years in branding, all on one page? Not a small task. 

A cozy workspace with a cup of coffee featuring latte art, an open notebook with a pen, a closed journal, a vase with flowers, a small white container, a laptop, and a pair of coffee beans on a cloth.

Next stop. Let’s meet.

Bring your day drink of choice. 
I’ll bring coffee (of course!) and curiosity for your brand.