Background: 

Talking about sexual wellness remains taboo in many cultures, especially among older generations, who often grew up with limited information and a sense of shame around the topic. While younger audiences have embraced more open conversations, many older adults are still unsure where to turn or how to talk about their changing needs.

We set out to change that. Intimately You was launching as a multichannel platform—part TV show, part social content hub, and part e-commerce destination. It was created to be a safe, inclusive space for sexual wellness, encouraging people to celebrate their bodies, reconnect with their partners, and explore intimacy without shame.

Scope & Impact: 

In partnership with TSC, we worked with a renowned sexologist to produce educational and engaging TV segments that brought long-silenced topics into the open. On social media, we built credibility through honest, relatable content—laying the foundation before introducing any products.

The brand’s new visual identity was elegant, luxurious, and approachable, helping to break stigma without sensationalism. Collaborations with celebrities, journalists, and musicians further humanized the message and normalized the conversation.

This resulted in a wave of engagement and rapid growth. Within a year, the once-untapped category grew into a million-dollar business.

CLIENT: Today’s Shopping Choice
AGENCY: Rogers Media Creative Group