Background: 

Spring is a time of renewal, and for fashion, it’s the season of bold prints, lighter layers, and fresh perspectives. To celebrate the shift, TSC launched a dynamic Spring Fashion campaign that spotlighted Canadian designers and brought new energy to the season’s style refresh.

Scope & Impact: 

We developed a full campaign that combined vibrant brand visuals, sales-driving assets, and meaningful storytelling. Interviews with founders and spokespeople from fashion and beauty brands gave customers a behind-the-scenes look at the passion behind the products. We also collaborated with CAFA (Canadian Arts & Fashion Awards) to showcase emerging Canadian talent and amplify their latest collections.

Meanwhile, a partnership with The Kit turned the season into a shoppable editorial moment—pairing trend insights with ready-to-buy looks. Together, we hosted a live event through Facebook, where people could shop real time on social media. 

This was more than a campaign. It was a company-wide initiative rooted in creative collaboration and cultural connection. Spring Fashion became a celebration of Canadian creativity and a strong expression of TSC’s support for local voices and vibrant style.

CLIENT: Today’s Shopping Choice
AGENCY: Rogers Media Creative Group