Background: 

Originally launched in 2015, Style Matters with Jeanne Beker has become a staple on Today’s Shopping Choice, blending fashion commentary, trend insights, and product storytelling led by one of Canada’s most iconic fashion voices. Nearly a decade later, with Jeanne’s personal brand continuing to evolve and resonate across generations, it was time for a refresh.

Scope & Impact: 

We reimagined Style Matters as a future-proof brand that could thrive beyond television, expanding into digital, social, and e-commerce platforms. The rebrand needed to maintain Jeanne’s authority and warmth while appealing to a broader, younger audience.

The refresh included a new brandmark, scalable graphic system, modern show package, digital storefront design, and a suite of fresh photography assets that captured Jeanne’s timeless style and personality.

The result? A unique and ownable identity that set Style Matters apart from other TSC shows. No matter what the season or how many years passed, viewers would instantly recognize Jeanne Becker’s brand as a distinct destination.

CLIENT: Herbalife
AGENCY: SGK Anthem Worldwide