Background: 

The Vault is TSC’s destination for high-end, one-of-a-kind jewelry. Originally launched to showcase luxury pieces from the TSC Vault, the concept was clear. But over time, we saw the opportunity to make it more personal.

We reimagined The Vault as a reflection of the viewer’s own jewelry collection: a curated vault of rare, meaningful pieces that express identity, celebrate milestones, and elevate everyday style. Each item isn’t just luxurious—it’s a personal investment, something to cherish now and pass down later as part of a lasting legacy. 

Scope & Impact: 

To bring this vision to life, we developed a refined, modern brand identity. From a versatile logo and elevated colour palette to a full on-air package—including promos, segment bumpers, stills, and silent animations—we ensured The Vault felt consistently elegant across all touchpoints. 

Every detail was crafted to evoke a sense of ceremony, sophistication, and timeless value. The new, evolved brand feels more personal, while still maintaining its luxurious roots. 

CLIENT: Today’s Shopping Choice
AGENCY: Rogers Media Creative Group